Midttrafik The Bus

Midttrafik, the bus company servicing Midtjylland in Denmark, has had its television commercial, “The Bus”, recognised with the Film Grand Prix at the 2012 Epica Awards. The commercial, much of it screened in slow motion parody, sets out to remind the Danish how cool it is to take the bus. The bus is big and long, it has panorama windows, designer seats and a cool driver — yeah… It’s cool!

Midttrafik Bus Driver

Click on the image below to play the Midttrafik The Bus video.

Watch the subtitled version here.

Midttrafik Bus Credits

The Bus commercial was developed at Midttrafik Kommunikation and Thomas Falkenberg Aps by copywriter Thomas Falkenberg.

Filming was shot by RARE director Marc Wilkins via M2Film, Aarhus, with producers Jan P and Ronni Madsen, and editor Jeppe Bødskov.

Post production was done at Duckling.