Midttrafik The Bus

Midttrafik, the bus company servicing Midtjylland in Denmark, has had its television commercial, “The Bus”, recognised with the Film Grand Prix at the 2012 Epica Awards. The commercial, much of it screened in slow motion parody, sets out to remind the Danish how cool it is to take the bus.

The bus is big and long, it has panorama windows, designer seats and a cool driver — yeah… It’s cool! Click on the image below to play the video in YouTube (HD)

Watch the subtitled version here.

Credits

The Bus commercial was developed at Midttrafik Kommunikation and Thomas Falkenberg Aps by copywriter Thomas Falkenberg.

Filming was shot by RARE director Marc Wilkins via M2Film, Aarhus, with producers Jan P and Ronni Madsen, and editor Jeppe Bødskov.