MetLife Everyone in Cartoons

MetLife (Metropolitan Life Insurance Company) ran “Everyone”, a commercial featuring Looney Tunes and Hanna Barbera cartoon characters, during the 2012 Super Bowl. The ad shows characters such as Charlie Brown and Peanuts friends, Waldo and The Jetsons congregating together to celebrate the tagline, “Metlife: I Can Do This”. The cartoon campaign is continued on the Metlife Facebook page, where visitors are able to interact with the characters. The campaign will also include print and digital elements, along with further television spots, including “Piano”, to be launched later in February.

Metlife Everyone

Click on the image below to play the Everyone Super Bowl ad in YouTube

Snagglepuss just can’t understand why he doesn’t get any lines. Click on the image below to play the Snagglepuss Behind the Scenes video.

Voltron dances through the hills. Click on the image below to play the Voltron Behind the Scenes video.

A set hand knocks on the door of Yosemite Sam’s trailer. Click on the image below to play the Yosemite Sam Behind the Scenes video.

A producer loses track of Waldo on set. Waldo appears four times during the main video. Click on the image below to play the Waldo Behind The Scenes video.

MetLife Everyone Credits

The Everyone Cartoons campaign was developed at Crispin Porter & Bogusky, by executive creative director Ari Merkin, creative director Dawn McCarthy, associate creative director James Maravetz, senior integrated producer Sherri Levy, junior integrated producer Yamaris Duarte.

Filming was produced at Psyop via Smuggler by creative director/designer Laurent Ledru, executive producer (Psyop) Neysa Horsburgh, executive producers (Smuggler) Brian Carmody, Patrick Milling Smith, Lisa Rich and Allison Kunzman, head of production Laura Thoel, live action producer Alexandra Lisee, producers Scott Siegal and Amanda Miller, associate producers Minh Ly and Kevin Miller, associate animation producer Nicholas Butera, director of photography Andrij Parekh, on-set VFX supervisor Adrian Hurley, designers Paul Kim and Angela Zhu, storyboard artists Danelle Davenport, John Nelson, Josh Wiesenfeld, Phillippe Collot, Flame artist Gavin Camp, lead desktop compositor Lane Jolly, compositors Julie Lenoble, Jason Heinze, Brian Williams, animation director Greg Franklin, animation production supervisors Andy Fiedler, John Andrews, 2D animators Marius Alecse, Chris Darnbrourgh, John Dusenberry, Dan Forgione, Brock Gallagher, Frank Macchia, Chris Martin, John Martinez, Joel Moser, Mike Nassar, Marius Alecse, Chris Darnbrourgh, John Dusenberry, Dan Forgione, Brock Gallagher, Frank Macchia, Chris Martin, John Martinez, Joel Moser, Mike Nassar, Adam Rosette, Adam Scarpitta, Ed Skudder, Kelly Turnbell, Angelo Vilar, Lynn Wang, lighters Stephen DeLalla and Katie Yoon, rotoscoped artists Brian Bloss, Marianne Magne, George Faul, tracker Mark Lipsmayer, particles artists Mat Rotman, Brian Alvarez, 3D lead Kyle Cassidy.

Editor was Greg Scruton at Arcade Edit with associate editor Dean Miyahara (Arcade Edit), and assistant editors (Psyop) Tony Cristopherson and Ryan SamSam.