MetLife Everyone in Cartoons

MetLife (Metropolitan Life Insurance Company) ran “Everyone”, a commercial featuring Looney Tunes and Hanna Barbera cartoon characters, during the 2012 Super Bowl. The ad shows characters such as Charlie Brown and Peanuts friends, Waldo and The Jetsons congregating together to celebrate the tagline, “Metlife: I Can Do This”. The cartoon campaign is continued on the Metlife Facebook page, where visitors are able to interact with the characters. The campaign will also include print and digital elements, along with further television spots, including “Piano”, to be launched later in February.

Metlife Everyone


Click on the image below to play the Everyone Super Bowl ad in YouTube (HD)

Snagglepuss just can’t understand why he doesn’t get any lines. Click on the image below to play the Snagglepuss Behind the Scenes video in YouTube (HD)

Voltron dances through the hills. Click on the image below to play the Voltron Behind the Scenes video in YouTube (HD)

A set hand knocks on the door of Yosemite Sam’s trailer. Click on the image below to play the Yosemite Sam Behind the Scenes video in YouTube (HD)

A producer loses track of Waldo on set. Waldo appears four times during the main video. Click on the image below to play the Waldo Behind The Scenes video in YouTube (HD)

Credits

The Everyone Cartoons campaign was developed at Crispin Porter & Bogusky.