Metlife Alzheimer’s Remember Me

MetLife’s print ad, “Alzheimer’s Print”, has won a Silver award for Financial Products and Services at the International ANDY Awards 2012. Charlie Brown appears on the top of his doghouse, looking back over an empty comic strip.

Metlife Alzheimer's Print


“Imagine forgetting your past. Alzheimer’s is a disease that affects millions worldwide. For 25 years, MetLife Foundation has provided support to dedicated scientists in search of a cure. This year, the Foundation’s Award for Medical Research honors the extraordinary efforts of Randy L. Buckner, PhD of Harvard University and Howard Hughes Medical Institute, and Marcus E. Raichle, MD of Washington University of Medicine. To learn more, visit metlife.com/alzheimers.”

MetLife Foundation’s “Remember Me” project honors memories lost to Alzheimer’s. $1 will be donated to Alzheimer’s research for every memory saved. www.saveamemory.org. Click on the image below to play the video in YouTube (HD)

Credits

The Alzheimer’s Print ad was developed at Crispin Porter & Bogusky by chief creative officer Rob Reilly, executive creative director Ari Merkin, group creative director Gerard Caputo, art directors Tony Kalathara and Liem Nguyen, copywriter Taylor Marsh, print producer Barrie Bamberg, senior art producer Rebecca ONeill, digital artist Jody McClean, DFX Eduardo Santiesteban, content management supervisor Austin Sibley, content supervisor Vivienne Pestana, content manager Josh Mantooth.

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  • http://blog.runebug.com/ runebug

    That is beautiful. The Snoopy comic is so simple, but so perfectly tragic. Wow.