Mercedes Night View Assist Spots Danger

Mercedes Benz Ceska Republica promtoed the benefits of Mercedes Night View Assist in this print advertising campaign recognised with a Gold Outdoor Lion at 2012 Cannes International Festival of Creativity. Blurred lights in the distance form the letters, “Bike”, “Child” and “Deer”. “Spots the danger before you do”.

Mercedes Night View Assist Bike

Mercedes Night View Assist Child

Mercedes Night View Assist Deer


The Spots The Danger campaign was developed at BBDO Germany, Düsseldorf and Mark BBDO, Prague, by chief creative officers David Mously, Jan Harbeck and Wolfgang Schneider, copywriter David Missing, art director Daniel Haschtmann, photographer Jan Van Endert, typographer Daniel Haschtmann, art buyer Lynn Sutliff, CEO Dirk Spakowski, account supervisor Sebastian Schlosser, account managers Jan Hendrik Oelckers, Joris Jonker, Ann-Cathrin von Rechenberg and Jana Valencikova working with Mercedes Czech Republic marketing director Jan Bubeník.

Post production was done at Sevengreen Picture Works, Hamburg.

Filed under: Mercedes Benz, Print

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