Mercedes Danger Announcements
Adaptive ESP electronic swerving in the Mercedes Benz transporter is promoted in an award winning print advertising campaign developed in Germany. Grandma, The Boys and Deer are presented in classic promotional posters and radio announcements, along with the message “Dangers arrive unannounced”. The campaign won Gold for Press at the 2012 Epica Awards.
The Announcement campaign was developed at Scholz & Friends Berlin by creative directors Martin Pross, Matthias Spaetgens, Robert Krause, copywriter Christian Brandes, art director Joerg Waschescio, account managers Joseph Hoehnow, Anna Gabriel, photographer Alex Rank and retoucher F. A. Cesar.