Mercedes-Benz is running “Art”, a television commercial launched during the 2012 Academy Awards. The spot entitled “Art” opens with the 1952 300 SL Carrera Panamericana racecar speeding by a cheering crowd, soon to be passed by the 1960 300 SL convertible whipping through a completely different background, only to be taken over by the next generation…The successions continue as the subsequent models speed through different eras and different worlds which blur one into the other, until suddenly, the all-new 2013 SL accelerates to take the lead and is introduced as “our most breathtaking model ever.”
“With each new generation of the SL, we’ve redefined the standard for luxury roadsters with one iconic design after another. We now give you the 2013 SL550, a culmination of five generations of standard-setting progress.” Click on the image below to play the video in YouTube (HD)
Hollywood’s love affair with motion is not exclusive to pictures, but also with the wheels belonging to the iconic Mercedes-Benz SL, which has played a role in over 150 movies and television programs in its lifespan not to mention fame on studio lots and the streets of Tinseltown.
The legendary SL, for a span of six decades, continues to be one of most iconic and desired cars in Hollywood. Its first role was garnered in the late 1950s and now has reinvented itself with a complete redesign for 2013. Each model of the SL franchise over its 60 year history has made multiple appearances on the silver screen starring in many notable films like High Society with Grace Kelly, Frank Sinatra and Bing Crosby and The Rookie with Clint Eastwood.
This Academy Awards season, Mercedes-Benz is commemorating the SL anniversary by supporting film restoration through a contribution to The Film Foundation (www.film-foundation.org) in addition to creating an SL vehicle retrospective and an exclusive reveal of the 2013 SL to be seen by those attending Mercedes-Benz annual invite-only Oscar viewing party at the Soho House in West Hollywood.
Between 1958 and 1975, the SL Roadster made 53 appearances in feature films and television programs that starred many of Hollywood’s most talented actors and actresses such as Ava Gardiner and Fred Astaire. Beyond the earlier decades, the SL appeared in cult hits like Beverly Hills Cop, Cannon Ball Run and The Flamingo Kid.
Click on the image below to play the video in YouTube (HD)