Channel 4 Meet the Superhumans
Channel 4 is running “Meet the Superhumans”, a television series featuring the stars of the London 2012 Paralympic Games, exclusively on Channel 4 from 29 August to 9 September. The Meet the Superhumans spot, shown concurrently across 72 different UK television channels, including all of Channel 4’s networks, ITV1, Five, Sky One, Eurosport and all of UKTV’s channels, introduces us to a world with no barriers, a world where possibilities are endless and potential is limitless.
Because of music licensing arrangements the video is not available to be embedded.
For those outside the UK, have a look in Vimeo format.
The Meet The Superhumans campaign was developed at 4 Creative by director/creative Tom Tagholm, producer Gwilym Gwillim, producer Rory Fry, director of photography Luke Scott, production designer Will Htay, casting director Julie Tomkins, costume designer Wiz Francis, location manager Algy Sloane, production manager Simon Maniora, business director Olivia Browne.
Editor was Tim Hardy at Stitch Editing.
Post production was done at MPC, London, by VFX producer Tim Phillips, VFX supervisor Michael Gregory, VFX team Michael Gregory, Byron Woofinden, Ryan Hadfield, Matthew Unwin, Oliver Caiden, Samantha Meisels, Anthony Bloor, Jim Spratling, colorist Jean-Clement Soret.
Sound was designed at Envy by Rich Martin.
The shoot took place over 14 days, utilising 5 different cameras in locations across the country from the Sheffield Aquatics centre to Lee Valley Athletics Centre to the Olympic stadium, and the home of the Paralympics: Stoke Mandeville.