McDonald’s New Zealand is running “Staying Up”, a television commercial connecting the restaurant’s menu with international sponsorship of the London 2012 Olympics. Being 12 hours ahead of London, New Zealanders wanting to see events live will need to be turning on their televisions during the night. A young boy and his Dad come to terms with this reality, with a little help from McDonalds.
Click on the image below to play the 1:30 minute version in YouTube (HD)
The Staying Up ad was developed at DDB Group New Zealand, Auckland, by executive creative director Andy Fackrell, creative director Jordan Sly, art director/copywriter Pete Gosselin, art director/copywriter Jay Hunt, head of television Judy Thompson, agency producer Kim Baldwinson, group business director Zoe Alden, business directors Karla Fisher and Carly Pratt.
Editor was Alexandre De Franceschi at Guillotine. Post production was done at Fuel VFX. Sound and music were produced at Liquid Studios by sound designer Craig Matushka and composer Peter Van de Fluit.