Ukelele in the UK launched “Ukelele” in 2011, following on from the success of Accidental Duet (Piano) in 2010. Set on a railway platform in Sutton, the Ukelele television commercial is a classic ‘boy meets girl’ story, designed to remind people what it feels like to meet someone you’re attracted to for the first time. The advert features the song She Began to Dance by Matthew P, sung to the accompaniment of an aNueNue Khaya Mahogany Soprano ukelele. Ukelele

Click on the image below to play the Ukelele commercial in YouTube

The full music video for ‘She Began To Dance’ by Matthew P shows what happened after the serenading on the platform. Click on the image below to play the She Began To Dance music video. Ukelele Credits

The Ukelele campaign was developed at Mother London.

Filming was shot by director Nacho Gayan via Stink with executive producer Blake Powell, producer Toni Moreno and director of photography Manel Ruiz.

Editor was Bill Smedley at Work Post, London. Post production was done at The Moving Picture Company, London.

The spot features music created in collaboration with Fiction records (part of the Universal Music Group) and emerging British singer/songwriter Matthew P. The song “She Began to Dance” is available to download on iTunes.