MasterDog Fat Dogs

DogLover MasterDog Light is promoted as the way to help fat dogs reach their full potential in this print advertising campaign from Chile, the recipient of a Silver Award for Print at the 2012 Clio Awards. Slim and fit dogs trapped inside fat dog bodies pull at their leashes, straining to deal with the cat, frisbee and poodle in their lives. “Free Your Dog”.

MasterDog Fat Dog and Cat

MasterDog Fat Dog and Frisbee

MasterDog Fat Dog and Poodle


The Masterdog Light Fat Dogs campaign was developed at Prolam Y&R, Santiago, by executive producer Álvaro Becker and Francisco Cavada, head of art Emerson Navarrete, art director Sergio Araya, copywriters Andres Acevedo and Tomás Almuna.

Filed under: Print