MasterDog Fat Dogs
DogLover MasterDog Light is promoted as the way to help fat dogs reach their full potential in this print advertising campaign from Chile, the recipient of a Silver Award for Print at the 2012 Clio Awards. Slim and fit dogs trapped inside fat dog bodies pull at their leashes, straining to deal with the cat, frisbee and poodle in their lives. “Free Your Dog”.
The Masterdog Light Fat Dogs campaign was developed at Prolam Y&R, Santiago, by executive producer Álvaro Becker and Francisco Cavada, head of art Emerson Navarrete, art director Sergio Araya, copywriters Andres Acevedo and Tomás Almuna.