Mastercard All Blacks
Mastercard‘s “Check In”, a television commercial promoting a competition associated with the All Blacks, has been voted New Zealand’s favourite commercial of the year in the Fair Go Best Ad Award. The commercial shows an over-the-top prize winner checking into the same hotel as All Blacks Richie McCaw, Ma’an Nonu and Dan Carter. The contest, launched on mastercard.co.nz/allblacks in July 2012, has led to Sophie Siope winning a place on the Air New Zealand European Tour following the All Blacks. The campaign included outdoor and radio ads.
Click on the image below to play the Check In video in YouTube (HD)
Play the All Blacks Voicemail radio ad.
The Mastercard All Blacks contest campaign was developed at McCann Worldgroup, Sydney, by executive creative director Oliver Maisey, associate creative director/copywriter Joe Hawkins, art director Damian Sloan, general manager Chris Johnston, account director Lisa Fitzgerald, strategy director Rachel Bevans, agency producer Colin Tuohy and Rachel Lounds, at DraftFCB by media planner Jenny Brown and senior digital planner Janine Schenk, at MercerBell by digital creative director Carmela Soares, art directors Paul Critchley and Rodolfo Sarno, copywriter Simon Gaffney, account director Vanessa Lopes and senior account manager Carly Drew, working with Mastercard VP Brand Marketing Anthony Dumont.
Print and outdoor work was produced by photographer Mat Baker.