Mars Snackfood Australia is promoting the Mars Bar in a new advertising push beginning with “Runaway Train”, a television commercial set in the snow-capped Southern Alps. The conductor walks into the carriage to break the bad news that the brakes have frozen. Someone is needed to get on top of the carriage, get to the engine and cut the fluid line. There are plenty of capable people on board but all eyes go to the guy eating a Mars chocolate bar. “With a Mars comes great responsibility.”
Click on the image below to play the Runaway Train video in YouTube (HD)
The Runaway Train ad was developed at Clemenger BBDO, Melbourne, by executive creative director Ant Keogh, senior copywriter Andre Hull, senior art director Lee Sunter, executive producer Matt Noonan, agency producer Sonia von Bibra, group account director Mark Gretton, senior account director Jenn Chin, account manager Atlanta Sgro, typographers Simon Redwood and Harry Ly, working with Mars Snackfood Australia marketing director Nicole McMillian, marketing manager Brad Cole and brand manager Laura Blewitt.
Editor was Jack Hutchings at The Butchery. Visual effects were produced at Blockhead Flame artist Nigel Mortimer. Sound design and music were produced at Electric Dreams and Level Two Music by Karl Richter, Cornel Wilczek, Danny Thiris, Bryon Scullin and Mark Mitchell.