Marks & Spencer has launched a new summer advertising campaign centred around a television commercial that takes customers on a journey through the perfect British summer. The ad is set in fun filled garden party hosted by model Twiggy, accompanied by Gary Barlow’s cover of the George Harrison summer classic, Here Comes The Sun. The ad also includes M&S celebrities Myleene Klass, Dannii Minogue, Noemie Lenoir, Lisa Snowdon and Jamie Redknapp. The gang are seen enjoying a selection of quintessentially British pastimes – from a traditional egg and spoon race to a game of garden tennis – that climaxes with a good old fashioned bonfire sing-a-long. Using the strap line, On your Marks for a summer to remember, each scene focuses on simple celebrations with friends and family. A 60” and 90” edit will each showcase how M&S food, home ware and fashion will add the finishing touches to this summer’s special events – however you chose to celebrate.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the behind-the-scenes video in YouTube (HD)
Dannii & Myleene appear in a Sports Day video, competing in an egg and spoon race. Click on the image below to play the video in YouTube (HD)
Click on the image below to play Twiggy’s Tips for Summer in YouTube (HD)
The ads were developed at Rainey Kelly Campbell Roalfe/Y&R, London.