Mapfre Life Passes By
Mapfre, an insurance company in Spain, ran “Life Passes By”, a print advertising campaign promoting Mapfre Pension plans, remimding readers how quickly time goes by and how close they are from retirement. The posters were modified to provide a weathered look, accentuating the passing of time since the launch of Playstation, Toy Story and the Smart Car. The campaign won Gold for Print at the 2012 Epica Awards.
The Life Passes By campaign was developed at Zapping/M&C Saatchi by creative director Manolo Moreno, copywriter Jorge Campaña, art directors Ana Delgado and Alvaro Moragón, and photographer Alfonso Herránz.