Disabled People South Africa (DPSA) is running a television advertising campaign featuring Noma-India Christabella Zenzile, a woman on a journey with a message for the President of her country. In a country with so many social and welfare problems, the plight of the disabled in South Africa is largely neglected, often ignored. The last scene in the ad is filmed on location at South Africa’s iconic government headquarters, the Union Buildings.
The Accessible campaign was developed at Ogilvy South Africa, Cape Town, by creative director Chris Gotz, art director Justin Enderstein, copywriter Cuanan Cronwright, and agency producer Kamilla Nurock.
Filming was shot by director Lee Doig via Let it Rain Films, Cape Town and Johannesburg, with producer Sam Kelly, production manager Justine Solomon, camera assistants James Boon and Nicholas Nyoni, steadicam operator Jo Oosthuisen, focus puller Mieke Chinnery, gaffer Danny Smart, best boy grip Phillip Potgieter, art director Gary Fulton, unit/location manager Karl Schmidt.
Music was by composer Richard Vossgatter at Phonograph.
Sam Kelly, producer at Let it Rain Films, said, “Making this PSA was a very humbling experience for us. We often use the metaphor ‘to walk in someone else’s shoes.’ Well this very brave lady, Christabella Zenzile, cannot walk – she is in a wheelchair – but spending a few days with her made us count our blessings tenfold and get the smallest taste of what living with a disability is all about. There is just so much we don’t know about and so much we all need to bring into our awareness to make South Africa more accessible to all.”