Unilever joined the ranks of April Fool’s marketing campaigners with the introduction of a Lynx Spray app, designed for smartphones. An online commercial presents a young man in a record store who uses music choice to choose his Lynx Spray app. “Lynx brings you the latest in fragrance technology. Getting the girl will never be the same again…” The April Fool’s product comes with infinite sprays from the full range of Lynx products, as explained on the Lynx Facebook page.
Click on the image below to play the Lynx Spray App commercial in YouTube (HD)
The Spray App campaign was developed at TMW, London.