Lurpak Wonderful and Wise Rainbow
Lurpak Lightest Spreadable butter is presented as the perfect accompaniment to freshly prepared vegetables, fruit and fish in “Wonderful and Wise”, a television commercial narrated and sung by Dutch actor Rutger Hauer. Every week visitors to Lurpak’s website are directed to explore a different (healthy) food, under the title “Week of The…”. The site, run in HTML5, includes a section, Explore The Rainbow, in which visitors site also has can explore the healthy food rainbow, clicking on different foods to read tips from celebrity chiefs, Lurpak and others on how to cook with them, fun carrot facts in January to inspirational courgette tips in June.
Click on the image below to play the Wonderful and Wise video.
Wonderful and Wise Transcript
Whoever said green things are boring was so… uncool!
Chop chop chop chop chopping,
dice dice dice dice dicing,
peel peel peel peel peeling,
We’re cooking up a rainbow today.
Healthy doesn’t have to taste humdrum.
Blend blend blend blend blending,
mash mash mash mash mashing,
roast, wedge, pass, braise, burning!
We’re cooking up aroma today.
Jam jam jam jam jamming
we’re knocking up
fixing up, whipping up
we’re cooking up a rainbow today.
Health lovers, say hello to new Lurpak Lightest
Wonderful and Wise Credits
The Wonderful and Wise campaign was developed at Wieden+Kennedy, London, by creative directors Dan Norris and Ray Shaugnessy, art director Andy Kelly, agency producer Anna Smith.
Photography was by Tobin Smith. Nicola Yeoman designed and built the rainbow.
Digital work was by Outside Line.