Lucozade recruited the James Cleaver Quintet, an unknown, unsigned band, to record a tribute to Feeder’s Buck Rogers while rolling down Albion Hill (The Widowmaker) in Brighton. “The Arrival”, the resulting television, cinema, PR and digital advertising campaign was designed to challenge and inspire everyone to find their true energy. All connected to the social and contagious Lucozade Energy brand.
Click on the image below to play the Arrival video in YouTube (HD)
Click on the image below to play the Making Of video in YouTube (HD)
The Arrival campaign was developed at Grey, London, by executive creative director Nils Leonard, creative directors/art directors Matt Waller and Dave Monk, agency producer Jessica Price, account supervisor Sarah Jenkins, producer Matt Hitchens, account manager Alex Dousie, planner Anna Vogt.
Editor was Owen Oppenheimer at The Quarry. Post production was done at Glassworks, London, by Flame artist Ruben Llusia, colourist Ben Rogers and producer Kirsty Rutherford. Sound was produced at Grand Central.
Music is “Buck Rogers”, written by Feeder frontman Grant Nicholas in 2001, performed here by The James Clever Quintet.