Lucozade Energy Arrival

Lucozade recruited the James Cleaver Quintet, an unknown, unsigned band, to record a tribute to Feeder’s Buck Rogers while rolling down Albion Hill (The Widowmaker) in Brighton. The resulting Lucozade Energy Arrival television, cinema, PR and digital advertising campaign was designed to challenge and inspire everyone to find their true energy. All connected to the social and contagious Lucozade Energy brand.

Lucozade Energy Arrival

Click on the image below to play the Arrival video.

Click on the image below to play the Making Of video.

Lucozade Energy Arrival Credits

The Arrival campaign was developed at Grey, London, by executive creative director Nils Leonard, creative directors/art directors Matt Waller and Dave Monk, agency producer Jessica Price, account supervisor Sarah Jenkins, producer Matt Hitchens, account manager Alex Dousie, planner Anna Vogt.

Filming was shot by director Dom Bridges via Mustard, London, director of photography Steve Annis producer Matt Hitchens and location manager Ben Carter.

Editor was Owen Oppenheimer at The Quarry. Post production was done at Glassworks, London, by Flame artist Ruben Llusia, colourist Ben Rogers and producer Kirsty Rutherford. Sound was produced at Grand Central.

Music is “Buck Rogers”, written by Feeder frontman Grant Nicholas in 2001, performed here by The James Clever Quintet.