Louis Vuitton is promoting the opening of a jewellery boutique and atelier (workshop) in Place Vendôme, Paris, with a set of jewels designed by Lorenz Bäumer. The jewels from the ‘Escale á Paris’ collection are placed a map literally picked out in gems, all leading to the Place Vendôme, represented by a large diamond cut into the famous Vuitton flower shape.
The Place Vendôme collection maps out the streets and boulevards of Paris in graduated yellow diamonds that evoke dawn in the ‘city of lights’.
The Champs Elysées necklace glows with a long stream of red spinels representing the rear lights of cars heading towards the Arc de Triomphe and coming the opposite way are diamond headlights.
A set of jewellery sparks with the water of the ornate fountains of formal gardens of the Jardin des Tuileries.
Photography is by Coppi Barbieri.