Louis Vuitton has launched “Greatest Words”, the latest feature in the Journey campaign, featuring Muhammed Ali. Yasiin Bey (aka Mos Def) rapper and word poet, and Neils Shoe Meulman, internationaly renown graphic artist, enter a ring and reinterpret Muhammed Ali’s Greatest Words, reminding people of the importance Muhammed Ali had in social rights movements and in influencing and changing the world. Ali used poems, not only to taunt his adversaries, but also to talk about the meaning of life and the human condition. Two poems, “Dream” and “Word”, are out on The Greatest site, to be followed in September and October with “Float”, “Life”, along with “Ali”, painted by Neils Meulman.
Click on the image below to play the Dream video in YouTube (HD)
Click on the image below to play the Word video in YouTube (HD)
The Greatest Words campaign was developed at Ogilvy France by creative director Kurt Novack, art director Adrien Havet and copywriter Amandine Fabian.