Loctite Super Glue is presented by Henkel as the means to a Second Chance at a perfectly presented living environment in this award-winning print campaign from Mexico. “Living Room” won a Silver Award, and is complemented by a more kid-friendly “Bedroom”.
Credits
The Second Chance campaign was developed at DDB Mexico, Mexico City, by chief creative officers Walter Aregger and Hernán Ibarra, creative director/copywriter Pablo Maldonado, copywriter/art director Hache, account executive Matías del Campo, production manager Marcelo Genel, with photographer Juan Salvarredy at Aloha Studio, Buenos Aires, Argentina, with Quintaro Maki.
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