Loctite Second Chance

Loctite Super Glue is presented by Henkel as the means to a Second Chance at a perfectly presented living environment in this award-winning print campaign from Mexico. “Living Room” won a Silver Award, and is complemented by a more kid-friendly “Bedroom”.

Loctite Living Room Second Chance

Loctite Bedroom Second Chance


The Loctite Second Chance campaign was developed at DDB Mexico, Mexico City, by chief creative officers Walter Aregger and Hernán Ibarra, creative director/copywriter Pablo Maldonado, copywriter/art director Hache, account executive Matías del Campo, production manager Marcelo Genel, with photographer Juan Salvarredy at Aloha Studio, Buenos Aires, Argentina, with Quintaro Maki.