Listerine presents mouth wash as critical element in being taken seriously when it counts, in a print advertising campaign featuring the Titanic and the Trojan Horse. “No one follows bad breath. Which is why you need Listerine. It fights germs that cause bad breath, plaque and gum problems.”
The Bad Breath campaign was developed at JWT India, Mumbai, by creative director Ram Jayaraman, art director Abey Thomas Joy, copywriter Karan Parmar and illustrator Nilesh Naik.