Clorox is promoting Liquid Plumr Double Impact Snake + Gel System with a television and interactive advertising campaign featuring two sexy plumbers, a collection of double entendres and a Valentine’s Day personalized Plumr-Gram. The TV commercial features a woman shopping in the plumbing aisle at the supermarket who lets her imagination go into overdrive as she reads the label on the Liquid Plumr Double Impact bottle.
Click on the image below to play the Double Impact video in YouTube (HD)
The Double Impact campaign was developed at DDB San Francisco by creative director Chad Ackley, associate creative director Kelly McCullough, art director Regina Braun, copywriter Billy Leyhe, senior content producer Rob Lee, group account director Rebecca Hines, account director Michelle Ehlinger and account executive Ashley Wurzel.
Filming was shot by director Clay Weiner via Biscuit Filmworks with managing director Shawn Lacy, executive producer Holly Vega, producer Lisa Sinclair Stockdale and director of photography Marten Tedin.