LG is promoting the new OLED Ultra Slim LED television, claimed to be the world’s slimmest TV screen, in “Smart Thief Caught on Camera”, an online video showing a man walking out of an electronic goods store evading security cameras. Launched on Youtube on December 28, the video has now had over 1.4 million views.
Click on the image below to play the Smart Thief video in YouTube (HD)
Click on the image below to play the Smart Thief Brings Back TV video in YouTube (HD)
The Smart Thief campaign was developed at Y&R Not Just Film, Amsterdam, by creative directors Lionell Schuring, Sheldon Bont, copywriter Andrew Maaldrink, art directors Theo Korf and Nick Plomp.