LG Fashion Industry Exposed

LG is promoting the Kompressor Plus vacuum cleaner in “Fashion Industry Exposed”, an online video which has been viewed over three million times since its launch on Youtube in late December. A fashion model finishes her photo shoot only to reveal the secret to her slim figure.

LG Fashion Industry Exposed

Click on the image below to play the Fashion Industry Exposed video in YouTube


The LG Fashion Industry Exposed campaign was developed at George Patterson Y&R Sydney by executive creative director Julian Watt, copywriter Luke Simkins, art director Steven Iannello, agency producers Alex Hay and Eleanor Rout, senior account managers Sasha Firth and Stuart Baillie.

Filming was shot by director Dave Klaiber via Plaza Films, Sydney, with producer Susannah DiLallo. Post production was done at Cutting Edge, Sydney.