Lexus introduced the 2013 Lexus GS in “Beast”, a television commercial launched during the 2012 Super Bowl. A vehicle locked up in a metal containment box rams its way through the wall with an explosion, suggesting that the “next generation of Lexus will not be contained.”
Click on the image below to play the Lexus Beast video in YouTube (HD)
Click on the image below to play the behind-the-scenes video (2 minutes) in YouTube (HD)
The Beast campaign was developed at Attik by executive creative director Simon Needham, creative director Ron Lim, senior copywriter Mike Brenner, senior art director Greg Coffin, account director Amanda D’Aloise, senior producer Michele Morris.
Editing was by Pistolera Post.
Post production and visual effects were produced at The Mill, Los Angeles, by executive producer Sue Troyan, VFX producer Sabrina Elizondo, shoot supervisor John Leonti, 2D lead artist Tim Davies, 3D lead artist John Leonti, 2D artists Elad Offer, Tim Bird, Dag Ivarsoy, Sarah Eim, 3D artists Andre De Souza, Josh Hatton, James Brady, Martin Rivera, Yorie Kumalasari, Nick Lines, Emil Balek, Tony Alexander, Tom Graham, Kyle Moore, Flame assist Margolit Steiner, matte painter Andy Wheater, production coordinator Mary Melendez.