Leo Burnett New York recently created a unique piece of artwork using 6325 recycled computer keys from around the agency network. The classic Leo Burnett logo was constructed from keys and the pieces symbolize the agency’s focus on combining ideas and craft, with ever evolving technology. At nine feet tall and almost three feet wide, the artwork greets visitors at Leo Burnett’s New York office. Inspiring messages are hidden within the keys and tell the story of the Leo Burnett brand.
The Pencil Keyboard project was developed at Leo Burnett New York by chief creative officer Jay Benjamin, creative director Kieran Antill and Michael Canning, creatives Simen Braathen and Doffen Trellevik.