Lego Imagine

Lego imagines The Simpsons, South Park, Bert and Ernie, Donald Duck, Teenage Mutant Ninja Turtles, The Smurfs, Lucky Luke Daltons, Asterix and Obelix in this print advertising campaign designed at Jung von Matt Hamburg. The minimalist concept takes the Simpsons Lego approach already shared online, and applies it to other popular cartoon characters.

Lego Imagine The Simpsons

Lego Imagine South Park

Lego Imagine Bert and Ernie

Lego Imagine Donald Duck

Lego Imagine Teenage Mutant Ninja Turtles

Lego Imagine Smurfs

Lego Imagine Lucky Luke Daltons

Lego Imagine Asterix and Obelix


The Imagine ad was developed at Jung von Matt, Hamburg, by executive creative director Deneke von Weltzien, creative director Karsten Ruddigkeit, copywriters Corinna Ernst and Johannes Milhoffer, art director Reza Ramezani, account director Marc-Olaf Duncker, account team Alex Berg, Bettina Kreiger and Jasmin Mirsberger. Post production was done at The Scope.

Filed under: Lego, Press, Print, The Simpsons