Land Rover Syringes

Land Rover is presenting the challenge of going beyond the comfort zone in “Syringes”, a print ad for the Defender. The ad features a collection of hypodermic needles with shots for hepatitis A, yellow fever, tetanus, diptheria, meningococcal meningitis, rabies, Tick infection, typhoid and TB.

Land Rover Jabs


The Syringe ad was developed at RKCR/Y&R by international creative director Brian Fraser, art director Jerry Hollens, copywriter Mike Boles and typographer Lee Aldridge.

Filed under: Land Rover, Print

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