Land Rover is presenting the challenge of going beyond the comfort zone in “Syringes”, a print ad for the Defender. The ad features a collection of hypodermic needles with shots for hepatitis A, yellow fever, tetanus, diptheria, meningococcal meningitis, rabies, Tick infection, typhoid and TB.
Credits
The Syringe ad was developed at RKCR/Y&R by international creative director Brian Fraser, art director Jerry Hollens, copywriter Mike Boles and typographer Lee Aldridge.
