Lancôme is promoting Hypnôse Star, the new mascara, with “Star Eyes”, a live action/animated short film featuring spokesmodel Daria Werbowy and cartoon character Betty Boop™. Betty appears on the set to give Ukrainian model Daria advice on beauty and acting. “I’ve been in the business since black and white. All stars have a secret. Just say it with the eyes.”
Click on the image below to play the Hypnose Film video in YouTube (HD)
Click on the image below to play the Making Of video in YouTube (HD)
The Hypnôse Star film was developed at Publicis 133 Luxe by copywriter Virginie Brun, art directors Philippe Chanet and France De Saint Steban.
Filming was shot by director/comics artist Joann Sfar via Wanda Productions with editor Maryline Monthieux, illustrator Claire Garraud. Animation of Betty Boop was done at Autochenille Production, Paris, by
Post production was done at Mikros Image.
The soundtrack was composed by Olivier Daviaud. Audio post production was done at WAM.