Lady Gaga Fame

Lady GaGa is promoting her new perfume, “Fame”, with an advertising campaign consistent with her long standing media style, with a raunchy 30 second commercial and posters shot by Steven Klein, and social media networking with her Little Creatures fan club. The Lady Gaga Fame campaign, produced by the Haus Laboratories label in association with Coty, Inc, centres on the claim to be the first black perfume, which becomes transparent once exposed to the air.

Lady Gaga Perfume Ad

Click on the images below to play the 30 second Fame commercial and the 9 minute short film.

Lady Gaga Perfume Ad

Lady Gaga Fame Credits

Filming was shot by director Steven Klein via Blackdog Films/RSA with director of photography Jeff Cronenweth, assistant director Peter Kohn, production designer Nathan Crowley, editor Skip Chaisson, hair stylist Frederic Aspiras, makeup artist Stephane Marais and stylist Brandon Maxwell.

Post production was done at Digital Domain by VFX supervisor Greg Teegarden, VFX producer Kait Boehm. Colorist was Dave Hussey at Company 3.

Sound was designed at Wildfire Studios by Leslie Shatz and Christopher Knight with producer Natalie Hill and executive producers Coleen Haynes and Jules Daly.

Music is “Schei├če” by Lady GaGa.