Lady GaGa is promoting her new perfume, “Fame”, with an advertising campaign consistent with her long standing media style, with a raunchy 30 second commercial and posters shot by Steven Klein, and social media networking with her Little Creatures fan club. The campaign, produced by the Haus Laboratories label in association with Coty, Inc, centres on the claim to be the first black perfume, which becomes transparent once exposed to the air.
Click on the image below to play the Fame commercial in YouTube (HD)
Filming was shot by director Steven Klein via Blackdog Films/RSA with director of photography Jeff Cronenweth, assistant director Peter Kohn, production designer Nathan Crowley, editor Skip Chaisson, hair stylist Frederic Aspiras, makeup artist Stephane Marais and stylist Brandon Maxwell.
Sound was designed at Wildfire Studios by Leslie Shatz and Christopher Knight with producer Natalie Hill and executive producers Coleen Haynes and Jules Daly.
Music is “Scheiße” by Lady GaGa.