KONY 2012

Invisible Children, a film directing collective in the USA, has launched “KONY 2012”, a film and campaign designed to raise public awareness of Joseph Kony, head of the Ugandan guerrilla group Lord’s Resistance Army (LRA). Kony and his forces have abducted and forced an estimated 66,000 children to fight for them, and have forced the internal displacement of over 2 million people since their rebellion began in 1986. Despite being named as a war criminal by the International Criminal Court in 2005, Kony has evaded capture. The 30 minute video, narrated by director Jason Russell, appeals to the general public to sign a pledge, “I pledge to to help make Joseph Kony famous by watching and sharing KONY 2012. I will use my voice to influence cultural and policy makers to raise the profile of the conflict. I will Stop at Nothing.”

KONY 2012 Premiere billboard

Click on the image below to play the video in YouTube

The KONY 2012 campaign, online on Twitter, Facebook, includes a range of t-shirts, posters, badges available for sale on invisiblechildrenstore.myshopify.com. The poster features the Republican elephant and Democrat donkey joined by a dove of peace.

KONY 2012 Stop at Nothing poster

KONY 2012 kit

KONY 2012 bundle

KONY 2012 Agree On T-shirt

KONY 2012 Stop a War T-shirt

KONY 2012 Lady Justice T-shirt


The KONY 2012 film was produced by director/writer Jason Russell, lead editor Kathryn Lang, editors Kevin Trout, Jay Salbert and Jesse Eslinger, lead animator Chad Clendinen, animator Jesse Eslinger, 3D modeler Victor Soto, VFX artist Chris Hop, writers Jedidiah Jenkins, Kathryn Lang, Danica Russell, Ben Keesey and Azy Groth, producers Kimmy Vandivort, Heather Longerbeam, Chad Clendinen and Noelle Jouglet, original music composer Joel P. West, sound mixers Stephen Grubbs and Mark Friedgen at Smart Post Sound, colorist Damian Pelphrey at Company 3, cinematography team Jason Russell, Bobby Bailey, Laren Poole, Gavin Kelly, Chad Clendinen, Kevin Trout, Jay Salbert, Shannon Lynch, production designer Jaime Landsverk, lead designer Tyler Fordham, designers Chadwick Gantes and Stephen Witmer.

Music Credits

“02 Ghosts I”, performed by Nine Inch Nails
Written by Atticus Ross and Trent Reznor
Produced by Alan Moulder, Atticus Ross, and Trent Reznor
Nine Inch Nails appear courtesy of The Null Corporation

“Punching in a Dream”
Performed by The Naked and Famous
Written by Aaron Short, Alisa Xayalith, and Thom Powers
Produced by Thom Powers
The Naked and Famous appear courtesy of Somewhat Damaged and Universal Republic

“Arrival of the Birds”
Performed by The Cinematic Orchestra
Written by The Cinematic Orchestra
Produced by The Cinematic Orchestra
The Cinematic Orchestra appears courtesy of Disney Records

“Roll Away Your Stone”
Performed by Mumford and Sons
Written by Benjamin Lovett, Edward Dwane, Marcus Mumford, and Winston Marshall
Produced by Markus Dravs
Mumford and Sons appear courtesy of Glassnote Entertainment Group LLC

“On (Instrumental)”
Performed by Bloc Party
Written by Bloc Party
Produced by Jacknife Lee
Bloc Party appears courtesy of Vice Records

“A Dream within a Dream”
Performed by The Glitch Mob
The Glitch Mob appears courtesy of Glass Air

“I Can’t Stop”
Performed by Flux Pavilion
Flux Pavilion appears courtesy of Circus Records Limited

  • Ellie

    Everyone is sharing this story with the same vague, ‘inspiring’ message.
    I’m not claiming to know the whole story, but I think that a lot of people would benefit from reading up on it. This reddit thread is a good start.

  • Humberto Reveles

    Damn! That’s crazy i bearly found out about this i was very unhappy to hear the character that Kony has he needs to be stopped me myself would like to help out to stop him i would try everything

  • Where can me and my friends by those t-shirts and bracelets? We want to help! Please give me a mail with it! matildaleijon@live.se !!

  • may you inform me where i can purchase thoughs bracelts & shirts

  • The link is in the post above. “available for sale on invisiblechildrenstore.myshopify.com”

  • Maria Rodriguez

    Im a junior in High School from Arizona and I would like to get something started at my school to help. If you could email me and let me know of ways i could start that would be greatly appreciated. And ive looked to find an action kit but they are all sold out. Is there anyway someone can tell me how to get one?

  • I found Kony 2012 so interesting when it first kicked off. My social media was just covered in opinions from those for it and those against, and it even sparked some serious arguments between friends! Working for marketing agency the whole concept of Kony 2012 was really interesting for us to witness, especially seeing how young people reacted to it. We’re hoping to feature some opinions on topics like Kony 2012 in the latest edition of our youth insight magazine SEVEN.

    You can have a look at the Winter Edition here to see the kind of work we’re doing:

    We’re on the hunt for some fresh and exciting insights on this topic and others for our new edition. If it sounds like something you’d be interested in then drop us an email at seven@force-7.co.uk to get some more info about it!