Kodak Smart Capture

Kodak promoted the M-series Smart Capture camera feature in 2008 with “Donkey”, a print advertisement in which a family pose for a photograph taken by a donkey. The ad won Silver Lion at Cannes International Festival of Advertising 2008.

Kodak Donkey


The Donkey ad was developed at Ogilvy France, Paris, by executive creative director Chris Garbutt, copywriter Maxence Garnier, art director Mathias Laurent, account supervisor Benoit de Fleurian, Kodak marketing manager Antoine Dreyfus, photographer Nick Meek, typographer Sid Tomkins and producer Veronique Chalençon.

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Location France France

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