Kodak More Shots More Chances
Kodak, the company in the news filing for bankruptcy, ran a print advertising campaign in 2005 with the tag line, “More Shots, More Chances”. Three ads, “Panty”, “Prisoner” and “Beauty Queen” each present multiple shots (16 rows, 20 columns) of the subject, followed with the tag line under the one exception, and a picture of the 2GB SD memory card. The campaign won Gold and Silver Press Lions at Cannes 2006, Bronze in the 2006 Clio Awards, and bronze at the Asia Pacific Advertising Festival 2006.
The More Shots More Chances campaign was developed at Ogilvy Thailand, Bangkok, by creative director Nopadol Srikieatikajohn, copywriter Torpun Lersin, art director Passakorn Chantrawan, photographer Kiradee Ketakinta and typographer Phurin Pongchokedeelert.