Kodak promoted the Easyshare P880 camera’s 12x zoom capacity in 2005 with a print advertising campaign developed at Ogilvy Frankfurt. Photographers stand close to a tennis player, lion and stock car, with the tag line, “Zoom in closer. The new Kodak Easyshare P880 with 12 x optical zoom.”
Credits
The Zoom campaign was developed at Ogilvy Deutschland, Frankfurt, by creative director/art director Simon Oppman, creative director/copywriter Peter Roemmelt, art director Daniela Friedel, account supervisor Jan Leopold, advertiser’s supervisor Holger Zeising, photographer Robin Ebener/Stock Photography.
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