Kodak Dual Lens Is Here

Kodak promoted the EasyShare V570 dual lens digital camera in 2006 with a series of print advertisements with vertical eye arrangements. We’ve published them today as Kodak files for bankruptcy, attempting to reorganise and rise again. Check out “Biker”, “Husky”, “Knight”, “Paper Bag”, “Opera Glasses” and “Sock Monkey”.

Kodak Dual Lens Biker


Kodak Dual Lens Husky

Kodak Dual Lens Knight

Kodak Dual Lens Paper Bag

Kodak Dual Lens Opera Glasses

Kodak Dual Lens Sock Monkey

Credits

The Dual Lens campaign was developed at Ogilvy & Mather New York by executive creative director Chris Wall, group creative director Mike Wilson, creative director/art director Rich Wallace, creative director/copywriter Richard Ryan, photographer Shawn Michienzi and retoucher Brad Palm.

Filed under: Kodak, Print

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  • Stephan

    Sorry, but great art direction is no excuse for zero communication value! I do not get any advantage of dual lenses.