Kodak promoted the EasyShare V570 dual lens digital camera in 2006 with a series of print advertisements with vertical eye arrangements. We’ve published them today as Kodak files for bankruptcy, attempting to reorganise and rise again. Check out “Biker”, “Husky”, “Knight”, “Paper Bag”, “Opera Glasses” and “Sock Monkey”.
Credits
The Dual Lens campaign was developed at Ogilvy & Mather New York by executive creative director Chris Wall, group creative director Mike Wilson, creative director/art director Rich Wallace, creative director/copywriter Richard Ryan, photographer Shawn Michienzi and retoucher Brad Palm.
Sorry, but great art direction is no excuse for zero communication value! I do not get any advantage of dual lenses.