Knotts Berry Farm is turning into Knotts Scary Farm for the 40th time this year. What started as a few decorations and some hidden talent in Knott’s peek-ins in Ghost Town now embodies the Halloween season in Southern California — Knott’s Scary Farm and the infamous Halloween Haunt. The month-long event is being promoted on www.halloweenhaunt.com, with a television commercial, bus wrap and transit posters.
Click on the image below to play the 40th Haunt “Scare” commercial in YouTube (HD)
The 40th Halloween Haunt campaign was developed at Cramer-Krasselt, Chicago, by chief creative officer Marshall Ross, creative director Pat Hanna, associate creative director/art director David Petti, associate creative director/copywriter Larry Liss and senior producer Kara Pierce.
Editor was Jay Friedkin at Union Editorial with assistant editor Jason Lucas, executive producers Megan Dahlman and Michael Raimondi.
Visual effects were produced at Glassworks by producer Misha Stanford-Harris, artists Roger Gould and Heidi Holman.
Sound was produced at Another Country by sound engineer Robert Marshall and executive producer Tim Konn. Music was produced at Human Worldwide by composers Edward Dunne and Gareth Williams, and producer Jonathan Sanford.