Kit Kat White Standing Out

The limited edition king-size Kit Kat white chocolate bar was sold exclusively in convenience stores and supermarkets in Australia until recently. That was until these posters went up and they completely sold out. Life among the predators is not easy for the albino buffalo, penguin and zebra.

Kit Kat White Buffalo and Crocodile

Kit Kat White Penguin and Seal

Kit Kat White Zebra and Lions


The White campaign was developed at JWT, Sydney, by creative directors Mark Harricks and John Lam, copywriter Will Edwards, art director Chris Badger, illustrator Andrey Gordeev.