Kit Kat White Standing Out
The limited edition king-size Kit Kat white chocolate bar was sold exclusively in convenience stores and supermarkets in Australia until recently. That was until these posters went up and they completely sold out. Life among the predators is not easy for the albino buffalo, penguin and zebra.
The White campaign was developed at JWT, Sydney, by creative directors Mark Harricks and John Lam, copywriter Will Edwards, art director Chris Badger, illustrator Andrey Gordeev.