Kit Kat Break from Work
Nestle ran an outdoor advertising campaign using a broken smartphone and boardroom table to provide visual representation of what we might need a break from. The campaign won two Gold Outdoor Lions at 2012 Cannes International Festival of Creativity, for Posters and Billboards.
The Kit Kat Break campaign was developed at JWT Mexico, Mexico City, by chief creative officer Manuel Techera, executive creative directors Enrique Codesido and Daniel Granatta, copywriter Kevin Valladolid, art director Ricardo Carrera, art buyer Silvia Gomez, producer Mariana García and Silvia Gomez, account supervisor Anna Joseline Sanchez, and account manager Nieves Garcia.
Photography at Estilo 3D, Buenos Aires, was retouched by Abraham Navarrete.