Kielo Folder Pool

Kielo, a Serbian travel agency online at, and, has won Gold at the Epica Awards for “Folder Pool”, an outdoor advertisement set in a registry office. The ad captures the feeling officebound workers have when their holiday daydreams can be triggered by anything, even a ring binder folder.

Kielo Pool


The Kielo Pool ad was developed at New Moment New Ideas Company Y&R, Belgrade, by creative director/copywriter Svetlana Copic, copywriter/art director Slavisa Savic, art director Igor Milovanovic and photographer Nemanja Spoljaric.