Kia Tip-Off 2012 Countdown

The launch of the Kia NBA Tip-Off 2012 Season, starting on October 30th, is celebrated in “Countdown”, a television commerical featuring basketball players whose bodies emulate the effects of a ticking clock. The ad features NBA players Andre Iguodala, Andrew Bynum, Kobe Bryant, Kevin Garnett, Stephen Curry, Joakim Noah and Blake Griffin.

Kia Tip Off Countdown commercial

Click on the image below to play the Countdown video in YouTube


The Countdown ad was developed at Goodby Silverstein & Partners by creative directors Jeff Goodby, Marty Senn and Nick Klinkert, copywriters Zac Spector and Dave Bird, art director Michael Gurman, executive producer Tod Pucket and producer Timothy Plain.

Filming was shot by director Spencer Susser via Bob Industries with executive producers TK Knowles, John O’Grady, Chuck Ryant, production supervisor Rachel Slayback, and production manager Bart Lipton.

Editor was Kim Bica at Arcade Edit with executive producers Damian Stevens and Nicole Visram and producer Denice Hutton.