Kia Soul with Michelle Wie

Kia has brought back Kia Soul golfing ambassador Michelle Wie in “Clay Pigeons”, a television commercial in which she applies her legendary golfing skills on the shooting range. Wie appeared in a red Kia Soul in two commercials in 2010, “Arrival” and “Parking Lot”, set on golf course.

Michelle Wie in Kia Soul

Click on the image below to play the Clay Pigeons commercial in YouTube

Click on the image below to play the Arrival commercial in YouTube

Click on the image below to play the Parking Lot commercial in YouTube


The Clay Pigeons ad was developed at David&Goliath by chief creative director David Angelo, executive creative director Colin Jeffrey, creative director Gary Du Toit, associate creative director Eron Broughton, copywriter Dan Jordan Jr, art directors Shaun Wright and Jamie Kiersted, head of production Carol Lombard, agency executive producer Christopher Coleman, managing partner/client services Brian Dunbar, group account director Brook Dore, account director Justin Manfredi, account supervisor Emma Giorgi, director of strategic planning David Measer and strategic planner Armando Potter.

Filming was shot by director Albert Kodagolian via Bueno Films with producer Chris Crawford and director of photography Eric Treml.

Music for Clay Pigeons is “Hit It” by Fannypack.