Kia is promoting the 2013 Soul with “Bringing Down the House”, a television commercial featuring the Kia hamsters in an 18th century opera house. The time traveling rodents transform an opera performance into a party house with the help of Axwell’s remix of “In My Mind” by Ivan Gough, Feenixpawl ft. Georgi Kay. Launched during the MTV Video Music Awards show, the campaign includes the Kia Motors America Silent Disco, and the In My Mind music video challenge on the Kia Youtube channel.
Click on the image below to play the Bringing Down The House video in YouTube (HD)
Click on the image below to play the Music Video Challenge video in YouTube (HD)
The Bringing Down the House ad was developed at David&Goliath by chief creative officer David Angelo, executive creative director Colin Jeffery, senior copywriter Greg Buri, senior art director Basil Cowieson, executive producers Carol Lombard and Paul Albanese, managing partner Brian Dunbar, director of strategic planning David Measer, strategic planner Steven Garcia.
Filming was shot by Carl Erik Rinsch via MJZ with director of photography John Mathieson, executive producer Kate Leahy, producer Margo Mars, choreographer Natricia Bernard, production designer Petr Kunc, costume designer Rebecca Hale, hair/make up designer Kirstin Chalmers.
Editor was Cut + Run with managing director Michelle Burke, executive producer Carr Schilling, producer Christie Price. Colorist was Stefan Sonnenfeld at Company 3. Post production was done at Method Studios by executive producer Stephanie Gilgar, producer Mike Wigart, VFX supervisor Andy Boyd, compositing supervisor/lead Flame artist Patrick Ferguson, lighting lead Brian Burke, tracking supervisor Fabio Zapata, Matchmove supervisor Lauren Rogers, animation team Chris Perkowitz, Matt Hackett and Will Kistler, VFX coordinator Marisa Bursteen.