Kia Motors in Australia has launched “Stickers”, an advertising campaign connecting with a popular cultural phenomenon associated with family cars. Families all around the country are placing customised stick figure characters on their back windows, reflecting the individual members and their interests. The seven seater Kia Grand Carnival is presented as the perfect vehicle for families of all shapes and sizes.
Click on the image below to play the video in YouTube (HD)
The Stickers campaign was developed at Innocean Australia by creative director/art director Scott Lambert, art director Lyndal Kearney, copywriter Jenny Mak, executive producer Katie Mackin, planner Kathy O’Connor, head of broadcast Tania Templeton, group account director Simon Hornery, account director Janine Allan, working with Kia Motors national marketing director Steve Watt, brand and advertising manager Gerrit Walters.
Sound and music were produced at Song Zu, Sydney.