Toronto communications agency Manifest recently teamed up with Canadian Hearing Society to hit the streets of Toronto on International Noise Awareness Day (April 25) to connect with young people permanently damaging their hearing by listening to their music on personal media players too loudly. CHS volunteers handed out gift packs to young people listening to their devices at Yonge-Dundas Square, with what at first glance appeared to be free earphones. On closer examination, these ear buds turned out to actually be ear plugs. The surprise ‘earfoams’ were accompanied by a message warning recipients that listening to their music at loud volumes will have the same effect on their hearing that ear plugs do, and that effect will be permanent. See Manifest’s case study page to see the fun teaser promo sent out to create interest in the event, and see pictures from the day.
Click on the image below to play the Keep on Listening street video in YouTube (HD)
Each Keep On Listening pack came with five tips for preventing hearing loss:
- Set your volume feature at 60% and limit your listening to 60 minutes at a time.
- Wear earplugs at concerts or during noisy activities.
- Use sound-isolating or noise-cancelling headphones to reduce background noise.
- See an audiologist for a hearing test if you experience ringing in your ears or if speech sounds muffled.
- Hand this card to someone. They’ll thank you later.
The Keep On Listening campaign was developed at Manifest, Toronto, by creative director Jim Diorio, art director Fei Lu, copywriter Joe O’Neill, video director/editor Trevor Mann, account supervisor Andrea Kligman, working with Canadian Hearing Society marketing and communications director Kelly MacKenzie.