Kayak.com Travel Search Simple To Use
Kayak.com, the travel metasearch engine operated by the Kayak Software Corporation, ran Search One and Done, a television advertising campaign in February featuring a time-press unethical brain surgeon, a dim witted but happy couple and a traveller without a clue.
A brain surgeon manipulates his patient’s brain to help him out with travel planning during the operation. His assistant questions his ethics and time management, suggesting Kayak.com as a better way to go. Click on the image below to play the video.
A couple discover that indeed they can afford to travel abroad, thanks to Kayak.com, and madly celebrate with flare guns in the comfort of their own home. Click on the image below to play the Flare Gun video.
A witless traveller chooses to plan his own tourist experience, ignoring the convenience of Kayak.com. “I guess I don’t think when I’m travelling”, he says, as he buys twelve kilos of rice flour to put in his briefcase.
Kayak Search One and Done Credits
The Kayak Search One And Done campaign was developed at Barton F. Graf 9000 by chief creative officer Gerry Graf, executive creative director Eric Kallman, copywriter/art director Matty Smith, copywriter/art director Joey Ianno, producer Amanda Revere, and account director Becca Lawson.
Editor was Gavin Cutler at Mackenzie Cutler with assistant editor Ryan Steele and executive producer Sasha Hirschfeld.
VFX/Online work was done at Light of Day. Colourist was Tim Maslack at Company 3.
Sound was produced at Lime Studios by audio engineer Loren Silber. Sound was mixed by Tom Jucarone at Sound Lounge. Music was by composer Andrew Sherman at Butter Music & Sound.