Kayak.com, the travel metasearch engine operated by the Kayak Software Corporation, ran a television advertising campaign in February featuring a time-press unethical brain surgeon, a dim witted but happy couple and a traveller without a clue.
A brain surgeon manipulates his patient’s brain to help him out with travel planning during the operation. His assistant questions his ethics and time management, suggesting Kayak.com as a better way to go. Click on the image below to play the video in YouTube (HD)
A couple discover that indeed they can afford to travel abroad, thanks to Kayak.com, and madly celebrate with flare guns. Click on the image below to play the Flare Gun video in YouTube (HD)
A witless traveller chooses to plan his own tourist experience, ignoring the convenience of Kayak.com. “I guess I don’t think when I’m travelling”, he says, as he buys twelve kilos of rice flour to put in his briefcase. Click on the image below to play the Think video in YouTube (HD)
The Kayak campaign was developed at Barton F. Graf 9000 by chief creative officer Gerry Graf, executive creative director Eric Kallman, copywriter/art director Matty Smith, copywriter/art director Joey Ianno, producer Amanda Revere, and account director Becca Lawson.
Editor was Gavin Cutler at Mackenzie Cutler with assistant editor Ryan Steele and executive producer Sasha Hirschfeld.
Sound was produced at Lime Studios by audio engineer Loren Silber.