Kalbaz Crisps, an Egypt Foods snack, is presented as the food of choice for impulsive and impatient men in an advertising campaign awarded Grand Prix for Film at the Dubai Lynx Awards this week. In “Ping Pong” and “Living Room” we’re introduced to a laser gun that turns any object or creature into a packet of Kalbaz Crisps. The resulting chaos reinforces the core message, “Finish Them!”.
Click on the image below to play the Ping Pong video in YouTube (HD)
Click on the image below to play the video in YouTube (HD)
The Kalbaz campaign was developed at Elephant Cairo, Egypt, by creative directors/copywriters/art directors Ali Ali and Maged Nassar, agency producer Heba Radwan.
Filming was shot by director Ali Ali via Eleven Cairo, with producer Mohamed Mourad and director of photography Ahmed Morsi. Editor was Mohsen Abdelwahab at Azman. Post production and animation was done at Zanad.