K-Swiss, the American footwear brand, has won recognition for the Kenny Powers campaign spun off the fictional character’s appearance in the HBO series Eastbound and Down. The MFCEO campaign won K-Swiss Client of the Year at the One Show Awards, along with three Gold Pencils for Non-Broadcast/Online, Branded Content/Online Integrated Branding/Consumer Campaign. Danny McBride appears as Kenny Powers, the risque edgy CEO in an online campaign largely free of censorship and NSFW. The campaign included billboards in Times Square and Venice Beach, a campaign micro-site, New York City subway posters and a 1-888 number where callers could call and hear an inspirational message from Powers.
Kenny Powers becomes CEO of K-Swiss, and enlists the help of Michael Bay, Matt Cassel, Jillian Michaels, MMA Champion Jon “Bones” Click on the image below to play the Kenny Powers MFCEO video in YouTube (HD)
Kenny Powers and Kansas City Chief quarterback Matt Cassel in a K-Swiss marketing meeting. Click on the image below to play the video in YouTube (HD)
Kenny Powers, K-Swiss’ MFCEO and MMA fighter Jon “Bones” Jones. Click on the image below to play the video in YouTube (HD)
Kenny Powers K-Swiss’s MFCEO delivers his keynote speech for the new K-Swiss Blades, bringing together cheetahs, Bruce Lee and ballistic missiles. Click on the image below to play the video in YouTube (HD)
The Kenny Powers MFCEO campaign was developed at 72andSunny, Los Angeles, by executive creative director Glenn Cole, creative directors Barton Corley, Matt Murphy, copywriters Matt Heath and Teddy Miller, art director Natalie Fleming, designers Jay Kamath, Ben Dean, agency producers Sam Baerwald and Danielle Tarris, director of integrated production Rebekah Jefferis,
Filming was shot by director Jody Hill via Caviar, with executive producers Michael Sagol, Jasper Thomlinson, producer BP Cooper, director of photography Jimmy Lindsey, production designer Clayton Hartley, and photographer Mike Piscitelli.
Editor was Matt Murphy at Final Cut with assistant editor Doug Scott, producer Jennifer Miller, executive producer Saima Awan.
Post production was done at Animal, Los Angeles, with VFX producer Leslie Sorrentino, lead 3d artist Samm Hodges, VFX supervisor/lead flame artist/lead compositor Alex Frisch, DI colorist Allan Stallard, producer Amy Kersnick.