JVC Choose Later

JVC promoted the GCPX10 camera’s capacity to extract stills from HD video in “Choose Later”, an outdoor advertising campaign which won a Gold Outdoor Lion and Bronze Press Lion at 2012 Cannes International Festival of Creativity. A basketballer, a girl in a playground, and a skateboarder, are each captured multiple times, with only one version of each kept out of the bin. “Choose Later. Up to 130 consecutive shots”.

JVC Basketball ad

JVC Playground ad

JVC Skateboard ad


The JVC Choose Later campaign was developed at Giovanni+DraftFCB Brasil, São Paulo, by chief creative officer Javier Campopiano, executive creative directors Benjamin Yung Jr. and Cassio Zanatta, copywriter/art director Adriano Alarcon, art buyers Tina Castro, Gisele Miranda and Daniel Gonçalves, account supervisor Dolores Caballero, account manager Inés Bai working with Nestle marketing director Fernanda Romero, photographer Zarella Neto and retoucher Rodrigo Cortez.