Ubisoft promoted the launch of Dance 3 video game in 2011 with “Autodance”, an app that can turn even the worst dancer into a music video star. Autodance, available for both iPhone and Android, gave users the chance to record their friends dancing, no matter how badly, and turn the clip into a series of synched dance moves with a choice of dance tracks. Thousands of users have shared the results on Facebook or uploaded their videos to the Autodance Youtube channel. Autodance won an Andy award for Wireless/Mobile, and a Gold Glio for interactive mobile app, and is in the running for recognition at Cannes International Festival of Creativity.
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Credits
The Autodance campaign was developed at Crispin Porter & Bogusky, Boulder, Gothenburg and London by chief creative officer Rob Reilly, business director David Clyde, group account director Charles Faircloth, group strategy director Gavin May, executive creative director Gustav Martner, associate creative director Mattias Berg, senior copywriter Jim Connolly, senior art director Mattias Berg, senior art director Joakim Khoury, associate experience director Jordan Clayton-Hall, creative technology director Per Rundgren, head of interactive Marcus Aslund, visual designers Stephano Dinamarca Fernandez and Mattias Nordenham, mobile developers Mikael Hellqvist, Stefan Hallen, Martin Furuberg, motion designer Jorgen Bengtsson, senior producer Mikael Lindqvist, with production company Adore You.
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